13 min
7 chapters
4.9
Book Summary
Marketing
Business
Branding
Author Intro
Al Ries writes about marketing, positioning, branding, and business strategy.
For Who
Readers who want timeless marketing principles and brand strategy insights
Topic
marketing, branding, positioning
Up Next
Chapter 1 of 7
Chapter 1
Current
Chapter 2 of 7
Chapter 2
01:47
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