12 min
6 chapters
4.9
Book Summary
Psychology
Behavior
Marketing
Author Intro
Jonah Berger writes about psychology, influence, and why ideas and behaviors spread.
For Who
Readers interested in how social forces shape choices and behavior
Topic
social influence, behavior, peer effects
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Chapter 1 of 6
Chapter 1
Current
Chapter 2 of 6
Chapter 2
02:04
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